After reading this morning’s “Important Kindle Request” from Amazon (KDP), several thoughts come to mind. I’m sure I’m not the only indie author to chime in on this issue, and I’m most likely not the only one to voice the following opinions. But it’s my blog, and in the immortal words of Eric Cartman, “I do what I want.” So here they are—my thoughts on the Amazon vs. Hachette (Big 5) issue:
• Damn, that was a long email. I’ve no right to chastise anyone for being long-winded, but jeez, I think “The Amazon Books Team” may have overestimated the attention span of us authors. Just get to the freaking point already. I really don’t need to be dazzled by your knowledge of the history of printing. I had that class in college, and it was boring as hell!
• As an author, I think my own books are worth much more than $20 (don’t we all), but, as a reader, I agree with Amazon that $20 (plus) is too much to pay for ebooks. I can’t help but think about the average family (like mine). I could easily download and read at least one book per week. At $20 per book, 4 or 5 books per month turns into $80-$100 per month (for just one avid reader). That’s not a book budget; that’s a car payment (at least it is for me). No average family can afford that.
• Having made my point about pricing, it seems to me that the market itself will work this little problem out (in due time). The most I’ve ever paid for an ebook is around $12 (and that was only because I’m completely hooked on this series, and, even though it killed me to pay that, I just had to have it). Frankly, I cannot afford to pay much more than that, and I know I’m not alone. When consumers refuse to pay over $20 for an ebook, won’t the Big 5 get the message then? It will be hard for them to ignore a drop in sales. Amazon’s tendency to push cheap and discount books will not make it easier for them to charge higher prices, either. I just think, as with any other product, the market will drive the price. The Big 5 can decide to charge whatever they want to charge, but people don’t have to pay it. The market is flooded with other options.
• All of this price gouging and bickering could be a potential win for us indie authors. Reader disillusionment with the whole mess should be considered. If readers get tired of it, perhaps they will look to indie authors as their source for good books. After all, there is an abundance of good, quality indie writing out there, and most of us are not stupid enough to charge over $20 for an ebook. I’d say the indie market will follow suit if prices are raised, but, ultimately, our books will always be cheaper than books from the Big 5. We are the no-brainer alternative. I recently lowered my price to $2.99 and I’ve seen a slight increase in sales. Maybe we are already reaping the benefits of this dispute. (I know I’m not getting rich any time soon, I just want people to read my book.)
• One last thought: it will be interesting to see what this does to the print book market. If the Big 5 are successful in raising ebook prices, I will look into purchasing print books with the option to download the ebook for free (or at a reduced price). I guess I’m thinking, if I’m going to pay as much as I would for a print book, I may as well get a print book. This could be a bump for that market, who knows?